Brand Development - Small and Mid Size Business Identity

Brand Development by Spectrum Printing and Marketing

Brand Development by Spectrum Printing and Marketing

So, you’re a small or even medium size business and your brand is all over the place.  Or maybe your brand has never really materialized, and you are trying to figure out how to generate more sales.


A recognizable and memorable brand can really help.  It’s a must…I must say.


You have to inject that brand, your brand, your DNA into every aspect of your company from your print materials (That’s easy we’re a great printer) to tagline, soundbites, advertising.


It’s tough developing a brand on your own and even tougher when you are too close to it.  Dick Olenych has helped hundreds of small businesses position their brands and can do the same for your small business.


He’s not just another pretty printer.  He is a marketing expert. And he’s even branded cattle once.


A printing company helping small business on animated videos.  You bet.  Sure, Spectrum Printing, The Happy Printers, is the best commercial printer in Virginia…and maybe all of North America, but we are also a marketing company that focuses on the needs of small businesses.


If you like our tagline, The Happy Printers and understand that we do NOT sell print, we sell happy, then you’ll know our brand and see how it is part of our DNA.



Spectrum Printing, The Happy Printers are your commercial printer & marketing company. Everything from your animation, brand development, taglines and advertising should bring potential clients closer…or not.  Let us help you generate more visibility and leads by helping your small business with the marketing basics. 


And don’t forget, we also bring your marketing alive through print.


If your company is located at the beach in Portsmouth, Chesapeake, Virginia Beach, Newport New, Yorktown, or Richmond, The Happy Printers can help your small or medium size business generate more leads with a stronger brand.  We’re sure that’ll make you happy.


The Happy Printers was voted the BEST of the best commercial printer in Hampton Roads for 2011, the best poster printing company in 2012, the best flier printer in 2013, the best brochure printer in 2014, the best EDDM printer in 2015, the best direct mail printer in 2016 and once again the best of the best commercial printer in 2017.  That’s right, for seven years the Spectrum Printing, The Happy Printers have been voted best printers because we deliver what our customers want – marketing, advertising and print knowledge.


Before Spectrum Printing, Dick Olenych was the National Marketing Director for a multi-billion-dollar international corporation…yeah, he knows a little bit about marketing and advertising for small businesses.  He’s even taught marketing at the university level.



The Happy Printers is an award-winning printer and marketing company that consults with clients on their marketing & advertising.  We also offer exceptional offset and digital printing services for clients in Southside Virginia, Richmond, DC, Tyson Corner, Philadelphia and Baltimore, Maryland.  And, don’t forget “We beat Vista” on many of printed products like, booklets, brochures, catalogs, business forms, marketing, and more!


Contact us at:

757 473.9977

 Photo Attribution: Original Author: NickYoungson - link to -