Lead Generation Marketing

Lead Generation Marketing Article by Dick Olenych

Lead Generation Marketing

Where are your new prospects and customers coming from?  Do you even ask?

Times are changing and generating qualified leads is very important for small business owners.  But sadly, most small businesses do not know how customers find them, so they cannot establish a lead generation program that is sustainable.

Every business needs to have an ongoing lead generation program whether it’s simply vehicle wraps, SEO or and all out direct mail campaign.  Getting new customers should always to top-of-mind for any business owner.  And getting your business to be top-of-mind with potential customers is the way to do it

The Happy Printers are your commercial printer & marketing company. Everything from your sound bites to storytelling will bring potential clients closer…or not.  Let us help you generate more visibility and leads by helping your small business with the basics.  And don’t forget, we can also help your business with your printing needs.

If your company is located at the beach in Virginia Beach, Suffolk, Norfolk, Newport News, Spectrum Printing your marketing partner, can help your small business generate more leads and hopefully more sales.  That’ll make you happy.

The Happy Printers was voted the BEST of the best commercial printer in Hampton Roads for 2011, the best printing company in 2012, the best forms printer in 2013, the best business card printer in 2014, the best postcard card printer in 2015, the best letterhead printer in 2016 and once again the best of the best commercial printer in 2017.  That’s right, for seven years the Spectrum Printing, Home of  Happy Printers are the best printers because we deliver what our customers want – marketing, advertising and print support.

Before Spectrum Printing, Dick Olenych was a National Marketing Director for a multi-billion-dollar international corporation…yeah, he knows a little bit about marketing and advertising tools for small businesses.





The Happy Printers is an award-winning printer and marketing company that consults with clients on their marketing & advertising.  We also offer exceptional offset and digital printing services for clients in Southeast Virginia, Northern Virginia, Fairfax, Syracuse, Ohio and Maryland.  And, don’t forget “We beat Vista” on many of printed products like, letterhead, envelopes, newsletter, posters, and more!


Contact us at:


757 473.9977