Small Business Marketing, Defining Your Market

Small Business Marketing, Defining Your Maret

Small Business Marketing, Defining Your Market


Sure we want to be everything to everybody, but that’s not how to become a successful small business.  You have to define your market and be the best in that market space.  Just like Spectrum Printing, Home of The Happy Printers is the best of the best in Hampton Roads

Being recognizable and memorable in your market space is the key to winning more business and ultimately more profits.  Let Spectrum Printing, Home of The Happy Printers, help you define your market and the marketing that you’ll need to compete.

At Spectrum Printing Home of The Happy Printers we partner with our customers and clients in a collaborative environment.  We even offer a free one-hour small business marketing review to help understand what your market is and how your small business differentiates itself from the competition.

Small businesses need professional unbiased advice.   That’s where Spectrum Printing, your marketing company can help.  Let’s collaborate on your next marketing project.

We are your commercial printer & marketing company. Everything from your market definition to marketing strategy, and branding we understand.  Let us help you with all of your small business marketing needs.  And don’t forget we also bring your marketing alive through print.

If your company is located in Richmond, Chesapeake, Virginia Beach, Fairfax, Baltimore, or Portsmouth, Spectrum Printing, the Home of The Happy Printers can help your small business.  We’ll be happy to do it.

Dick Olenych, the owner of Spectrum Printing and the original happy printer was the National Marketing Director for a multi-billion-dollar international corporation.

He knows a little bit about marketing and advertising.  And he can help your small business too.  He’s even taught marketing at the university level, was a member of the National Speakers Association, and is an internationally acclaimed author.

The Happy Printers was voted the BEST of the best commercial printer in Coastal Virginia for 2011, the best business card printer in 2012, the best printer in SE Virginia for 2013, the best commercial printer in 2014, the best newsletter printer in 2015, the best flier printer in 2016 and once again the best of the best commercial printer in 2017.  That’s right, for seven years the Happy Printers are the best printers because we deliver what our customers want – marketing, advertising and print support.


The Happy Printers is an award-winning printer and marketing company that collaborates with clients on their marketing and branding needs.  We also offer that is exceptional offset and digital printing services for clients in North Carolina, South Carolina, Arizona, Maryland and New York.  And, don’t forget “We beat Vista printing” on many printed products like, newsletters, menus, business cards, carbonless forms and more!


Contact us at:

757 473.9977