Placement Strategies     

Placement Strategies     

Just because you can do something, doesn’t mean you should…unless of course it’s to partner with Spectrum Printing your small business marketing experts


When you have a new product or service you need to look at how this new item may affect your brand, your message and your pricing on your existing products and services.  Sometime new offering can have a negative impact on existing products and services.


So small businesses need to partner with Spectrum Printing, home of the Happy Printers to research and explore placement strategies.  Recently we started advertising that “We bear Vista Printing (I cannot say their real name because it is copyrighted and they will sue us).  But I’m doing that ONLY through our web site, so it doesn’t affect our full-service pricing.


Small businesses owners need professional unbiased advice.   That’s where Spectrum Printing, your marketing company can help.  Share with us what your marketing needs are.


We are your commercial printer & marketing company. Everything from your placement strategy, to market strategies and branding we understand.  Let us help you with all of your small business scripting needs.  And don’t forget we also print.


If your company is located in Chesapeake, Richmond, Roanoke, Outer Banks, Virginia Beach, Norfolk, Suffolk, or Elizabeth City, Spectrum Printing, the home of The Happy Printers can help your small business.  We’ll be happy to do it.


Dick Olenych, the original happy printer was the National Marketing Director for a multi-billion-dollar international corporation.  You could say he knows a little bit about marketing and advertising.  And he can help your small business too.  He’s even taught marketing at the university level; was a member of the National Speakers Association; and is an internationally acclaimed author.



The Happy Printers was voted the BEST of the best commercial printer in Hampton Roads for 2011, the best Coastal Virginia printer for 2012, the best Brochure printer in 2013, the best of the flier printer in 2014, the best envelope printer in 2015, the best EDDM printer in Hampton Roads in 2016 and once again the best of the best commercial printer in 2017.  That’s right, for seven years the Happy Printers were voted the best printers because we deliver what our customers want – marketing, advertising and print.




The Happy Printers is an award-winning printer and marketing company that consults with clients on their marketing and branding.  We also offer that is exceptional offset and digital printing services for clients in Eastern Shore, Delaware, New York, Bronx, and Boston.  And, don’t forget “We beat Vista printing” on many printed products like, envelopes, letterhead, post cards, menus and more!


Contact us at:

757 473.9977