Product Packaging Matters To Your Brand

Product Packaging Matters To Your Brand

Good things come in small packages, but at least make that small product packaging look nice and professional.  Why skimp out on the packaging?


Packaging helps sell products…and your company.


That why Spectrum Printing, the Home of The Happy Printers is here to help your small business with all of your product packaging.


Whether it’s tiny boxes or work vans, packaging should be an essential part of marketing efforts and strengthening your brand.  It needs to make the customers or consumer feel an emotional attachment to the brand.


Look at our logo.  It has smiling cans of ink, hence “The Happy Printers.”  Customers feel that emotion right away.  It is incredibly important that your packaging is aligned with your branding and marketing efforts.


At Spectrum Printing, Home of The Happy Printers we partner with our clients and even offer prospects a free one-hour marketing review session to help understand their needs.


Small businesses need professional, unbiased and that’s where Spectrum Printing, your marketing company can help.  Let us come out and listen to you.


We are your commercial printer & marketing company. Everything from your product packaging, to scripting and branding we understand.


And don’t forget we also print.


If your company is located in Waynesboro, Richmond, Albany, Chesapeake, Newport News, Suffolk, Rochester, or Buffalo, Spectrum Printing, the home of The Happy Printers can help your small business with all of its marketing programs.  We’ll be happy to do it.


You may not be aware of this, but Dick Olenych was the National Marketing Director for a multi-billion-dollar international corporation.  So he knows a little bit about marketing and advertising.  And he is available collaborate with your small business.  Dick has even taught marketing at the university level; was a member of the National Speakers Association; and is an internationally acclaimed author.



Spectrum Printing was voted the BEST of the best commercial printer in Hampton Roads for 2011, the best corporate printer in 2012, the best SE Virginia printer in 2013, the best flyer printer in 2014, the best letterhead printer in 2015, the best EDDM printer in 2016 and once again the best of the best commercial printer in 2017.  That’s right, for seven years the Happy Printers are the best printers because we deliver what our customers want – marketing, advertising and print support.




The Happy Printers is an award-winning printer and marketing company that consults with clients on their marketing and branding.  We also offer that is exceptional offset and digital printing services for clients in Michigan, Washington, California, Texas, Florida, and West Virginia.  And, don’t forget, “We beat Vista printing” on many printed-materials products like, brochures, flyers, cards, banners, posters and more!


Contact us at:

757 473.9977