Small Business Pricing Strategies

Small Business Pricing Strategies

Remember that pricing is just another sales tool.


Don’t get emotional and too passionate about your price.  Just let Spectrum Printing, your small business marketing and printing company help you get your price right.


It is extraordinarily important that every small business gets their prices right.  You may be too low and “leaving money on the table” or too high and not getting enough business in the door.


Have you ever had someone do a pricing analysis for your small business?  It should be an ongoing effort for every business owner.


Let Spectrum Printing, your marketing partner, help with your pricing strategies and even do some “secret shopping” for your company. We understand marketing, positioning and pricing.


Don’t let another day go by without a solid pricing strategy that supports your brand and revenue forecast.


If your company is located in Chesapeake, Virginia Beach, Newport News, Suffolk, Yorktown, or Hampton Spectrum Printing, the Home of The Happy Printers can help your small business.  We’ll be happy to do it.


Did you know, Dick Olenych, the owner of Spectrum Printing was the National Marketing Director for a multi-billion-dollar international corporation, so he knows a little bit about marketing and advertising.  He knows business marketing and pricing strategies.  And he can help your small business.  Dick has even taught marketing at the university level; was a member of the National Speakers Association; and is an internationally acclaimed author.



The Happy Printers, Spectrum Printing was voted the BEST of the best commercial printer in Southeastern Virginia in 2011, the best corporate printer in 2012, the best Coastal Virginia printer in 2013, the best Every Door Direct Mail printer for 2014, the best postcard printer in 2015, the best business printer in 2016 and once again the best of the best commercial printer in 2017.  That’s right, for seven years the Happy Printers have been the best printers because we deliver what our customers want – marketing, advertising and print support.




The Happy Printers is an award-winning printer and marketing company that consults with clients on their marketing and branding.  We also offer that is exceptional offset and digital printing services for clients in Missouri, Tennessee, Texas, Northern Virginia or Connecticut.  And, don’t forget “We beat Vista printing” on lots of different printed material like, banners, poster, yard signs, prints and more!


Contact us at:

757 473.9977