Talk Tracks

Talk Tracks

It may seem crazy, but many small businesses need help with their talk tracks.  They can’t see how their words are affecting their brand.


Spectrum Printing and Marketing, Home of The Happy Printers knows a little bit about talk tracks.  We coach small businesses on what to say and how to say it.  That’s what talk tracks are.


It’s important that what you say and how you say it are synchronized with your brand.  If they are not, your brand loses, and your company loses.  Just imagine if you called The Happy Printers and we weren’t happy.


Most small businesses do not develop the right talk tracks for their employees, so without the right words how can they coach and mentor them to further their brand?


Small businesses need unbiased professional advice.   That’s where Spectrum Printing and Marketing can help.  Let us listen to you and your employees and help develop the perfect talk tracks for your company.


We are your commercial printer & marketing company. Everything from your marketing strategy, branding and talk tracts we understand.  We can help you with all of your small business marketing needs.  And don’t forget we also print.


If your company is located in Newport News, Yorktown or Suffolk, Spectrum Printing, the Home of The Happy Printers can help your small business.  We’ll be happy to do it.


Dick Olenych was the National Marketing Director for a multi-billion-dollar international corporation, so he knows a little bit about marketing and advertising.  And he can help your small business too.  He’s even taught marketing at the university level, was a member of the National Speakers Association, and is an internationally acclaimed author.



Spectrum Printing and Marketing was voted the BEST of the best commercial printer in 2011, the best corporate printer in 2012, the best Southeast Virginia printer in 2013, the best EDDM printer in 2014, the best business card printer in 2015, the best brochure printer in 2016 and once again the best of the best commercial printer in 2017.  That’s right, for seven years the Happy Printers are the best printers because we deliver what our customers want – marketing, advertising and print support.




The Happy Printers is an award-winning printer and marketing company that consults with clients on their marketing and branding.  We also offer that is exceptional offset and digital printing services for clients in Virginia, Maryland, Washing DC, and Vermont.  And, don’t forget on many printed products like, envelopes, large post cards, business cards and more, we beat the big online sites!


Contact us at:

757 473.9977