Do You Know The 4 P's of Marketing?

Do You Know The 4 P's Of Marketing?

Do You Know The 4 P's of Marketing?

The Four P’s of Marketing                     POSTED   2-1-18


Do you know what the 4 P’s of marketing are?


They are Price, Product, Promotion, and Place.  At Spectrum Printing we also like to say that there’s a fifth P…Printer.


That’s right if you don’t have an award winning printing company to help you with your marketing; you might as well throw all the other P’s out….PDQ.


Dick Olenych, the owner of Spectrum Printing and the original Happy Printer would argue that place can also mean placement. Marketing is changing and evolving in this digital age.  But the basics like price, product, promotion and place(ment) need to be reviewed.


At Spectrum Printing Home of The Happy Printers we partner with our clients and even offer a free one-hour small business marketing consultation to help understand what your 4 P’s are or other marketing needs are.


Small businesses need unbiased professional advice.   That’s where Spectrum Printing, your marketing company, can help.  We’ll listen to you and collaborate on what you need.


We are your commercial printer & marketing company. Everything from your four P’s to branding we understand.  And don’t forget we also bring your marketing alive through print.


If your company is located in Chesapeake, Virginia Beach, Portsmouth, Newport News, Yorktown, or Richmond; Spectrum Printing, the home of The Happy Printers, can help your small business.  We’ll be happy to do it.


Dick Olenych was the National Marketing Director for a multi-billion-dollar international corporation, so he knows a little bit about marketing and advertising.  He’s even taught marketing at the university level, was a member of the National Speakers Association, and is an internationally acclaimed author. 


He’s helped hundreds of small businesses and he can help your small business too. 


The Happy Printers was voted the BEST of the best commercial printer in SE Virginia in 2011, the best corporate printer in 2012, the best printer in Hampton Roads in 2013, the best business card printer in 2014, the best direct mail printer in 2015, the best flier printer in 2016 and once again the best of the best commercial printer in 2017.  That’s right, for seven years the Happy Printers have been the best printers because we deliver what our customers want – marketing, advertising and print support.



The Happy Printers is an award-winning printer and marketing company that consults with clients on their marketing and branding.  We also offer exceptional offset and digital printing services for clients in Connecticut, Michigan, West Virginia, and Maryland.  And, don’t forget “We beat Vista printing” on many printed products like catalogs, brochures, note cards, and more!


Contact us at:


757 473.9977