Understanding Your Market - It's Critical

Understanding Your Market - It's Critical

This is a very serious question, do you as a small business owner understand your market?  Are you marketing to the right prospects?


It may sound basic, but may business struggle because they don’t understand their market, their customer’s buying criteria or their competition.


At Spectrum Printing, Home of The Happy Printers, we partner with our clients and even offer a free one-hour marketing session to help understand what your small business marketing needs are.


Spectrum Printing, your marketing company can help your small business with all of your marketing needs.  Let’s collaborate on your next marketing program.  And don’t forget we also beautiful printing.


If your company is located in Waynesboro, Harrisonburg, Virginia Beach, Newport News, Norfolk, Suffolk, Chesapeake, or Blacksburg Spectrum Printing, the Home of The Happy Printers can help your small business.  We’ll be happy to do it.


The owner of Spectrum Printing, Dick Olenych was the National Marketing Director for a multi-billion-dollar international corporation.  He knows a lot about marketing and understanding one’s market.  And he can help your small business understand your market also.


He’s even taught marketing at the university level; was a member of the National Speakers Association; and is an internationally acclaimed author.



The Happy Printers, Spectrum printing was voted the BEST commercial printer in Hampton Roads in 2011, the best corporate printer in 2012, the best printer in Coastal Virginia for 2013, the best business printer in 2014, the best stationery printer in 2015, the best brochure printer in 2016 and once again the best of the best commercial printer in 2017.  That’s right, for seven years the Happy Printers are the best printers because we deliver what our customers want – marketing, advertising and print support.




The Happy Printers is an award-winning printer and marketing company that consults with clients on their marketing and branding.  We also offer that is exceptional offset and digital printing services for clients in Virginia, Northern Virginia, Baltimore, Manhattan, Salisbury, Indiana, and Pittsburg Pennsylvania.  And, don’t forget “We beat Vista printing” on many print- products such as, postcard, menus, brochures, business cards ,banners and more!


Contact us at:


757 473.9977